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Mental Health Awareness Month: Let's Go Beyond the Ribbon

A message for Mental Health Awareness Month — from someone who's been in the dark.


Every May, the world pauses to talk about mental health. Green ribbons appear. Social media fills with statistics. Campaigns remind us that it's okay not to be okay. And all of that matters, deeply.


But I want to go further than awareness. I want to talk about what comes after the awareness. Because knowing you're struggling is just the first gear.


"I kept asking myself one question: how do I take the worst thing that ever happened to me and make it mean something?"

I was 18 years old when my best friend took his own life. I was the one who found him. My world fell apart — and for a long time, I didn't know what to do with that kind of pain. But somewhere in the wreckage, I stopped asking why and started asking what now. How could he still have an impact on someone's life, even after he was gone? How could the worst chapter of my story help someone else write a better ending to theirs?


That question is why Upshift exists. And it's the reason I walk into every high school auditorium and every corporate conference room with something real to say — because I didn't read about this. I lived it.


Why this month matters more than ever


In 2026, we're not short on information about mental health. We have apps, podcasts, therapy platforms, and more resources than any generation before us. And yet more people — especially young people — report feeling more alone, more anxious, and more lost than ever.


1 in 5

Adults experience mental illness each year


#2

Cause of death among 10–34 year olds: suicide


50%

Of mental health conditions begin by age 14


Behind every number is a person — a student sitting in the back of a classroom, an employee going through the motions, a parent who can't explain why getting out of bed feels impossible. Those people deserve more than a statistic. They deserve someone to look them in the eye and say: I see you. I've been there. And there's a way through.


Awareness is the first gear. Action is the upshift.


When I talk about "upshifting," I'm not talking about toxic positivity. I'm not telling you to just think happy thoughts or push through the pain with a smile. An upshift isn't about pretending life is perfect.


An upshift is what happens when you're grinding through something brutal and you make the decision — even when it's terrifying, even when you're not ready — to find one gear higher. To see your situation from a different angle. To take one small step. To say the thing you've been afraid to say out loud.


Sometimes that upshift is texting a friend you've been avoiding. Sometimes it's admitting to yourself that you're not okay. These aren't small things. These are everything.


YOUR UPSHIFT CHECKLIST FOR MENTAL HEALTH

  • Check in on someone you haven't heard from in a while — really check in.

  • Say the thing you've been too afraid to say out loud. To a friend, a counselor, or yourself.

  • Replace one hour of scrolling with something that fills you up — a walk, music, creation.

  • Learn the warning signs of depression and suicide. Know them for yourself and for others.

  • If you're a leader — in a school, business, or community — create space for honest conversations.

For the students reading this


I speak in high schools because I remember what it felt like to be you. The pressure. The comparison. The feeling that everyone else has it figured out while you're barely holding on. You are not behind. You are not broken. You are in the middle of your story — and the middle is always the hardest part. Don't put the book down now.


For the professionals and leaders


Mental health doesn't clock out when your team sits down at their desks. The person who seems the most "fine" is sometimes carrying the heaviest load. This month — and every month — build the kind of culture where people can be human at work. Where struggle isn't weakness. Where asking for help is a sign of strength, not failure.


If you're struggling right now


If you are in a dark place — if you're having thoughts of suicide or you know someone who is — please don't carry that alone. The people who love you cannot afford to lose you. And the world needs the story only you can tell.


IF YOU OR SOMEONE YOU KNOW NEEDS HELP


Call or text 988 (Suicide and Crisis Lifeline) — available 24/7. You don't have to be in immediate danger to reach out. You just have to be struggling. That's enough.



Let's keep talking


Mental Health Awareness Month is a starting line, not a finish line. My challenge to you this May: don't just share a post or wear a ribbon. Have the conversation. With your kid. With your colleague. With yourself. Close the gap between "I'm fine" and the truth.


That's the upshift. And it's available to every single one of you.


My best friend deserved better. Because I couldn't give him that, I've spent every year since trying to give it to someone else. That someone might be you. And I'm not done yet.


With you in the shift,

Chad


Want to bring this message to your school or organization this Mental Health Awareness Month?




 
 
 

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